RECYCLED MATERIALS
One of the most sustainable ways of producing new fashion collections is to make them out of components that would have usually gone to waste. We consider featured products as recycled if the fabrics contain at least 30% pre- or post-consumer recycled materials, with the exception of recycled cotton at 20%

ORGANIC MATERIALS
The plants that are the origin of the fiber of the textile have been cultivated through organic agriculture. We consider a fabric organic if at least 70% of its fibers come from certified organic farming.

SUSTAINABLE MATERIALS
We consider sustainable materials as fabrics that are neither organic, nor recycled, yet have a minimal impact on the environment. Textile designers and researchers around the world develop an amazingly huge range of new technologies every year to create new (semi-synthetic) fabrics that are sustainable.

CLEAN PRODUCTION
It's not only the raw materials of the fabric that have an impact on our planet but also which chemicals were used in the process, how is the waste water management of the facilities that spin the yarns and weave or knit the fabric. We consider cleanly produced items as those which do not impact the environment and humans in any harmful way.

MADE TO ORDER
One of the biggest challenges of the fashion industry is textile waste. Overproduction, discounting and cheap garments are the major contributors to ever growing landfills. We therefore consider made-to-order production an important criteria for conscious production. Instead of producing up front and then offering their collection for sale, made-to-order means that a brand first receives an order and then starts making it - often in their in house sewing room which minimizes waste and CO2 emissions. While there are no specific certifications (that we know of), made-to-order is part of a company's business model.