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Fits true to size but if you are in between sizes, take the smaller one.
Find out what your usual brief size is

  • benefits
  • sustainability
  • the brand
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× forget VPL with this sexy but sturdy high waisted thong
× maximum breathability as the brief is made from sustainable tencel and organic cotton
× the natural fibres have antibacterial properties
× high comfort thanks to the soft waistband
× designed to last you for years

Bits produces in Portugal, known for a long standing textile industry with a focus on sustainable and high quality production. Also by nature of being in the EU, good working conditions are ensured.
Bits developed DreamKnit (the a special way the jersey of the underwear is knitted) over the period of two years and landed on a custom blend that features sustainable TENCEL® Lyocell and GOTS certified organic cotton - creating a supersoft fabric with the ultimate cotton feel.
TENCEL® Lyocell is a fabric made from sustainably sourced wood. The wood pulp is dissolved in a closed-loop process with a non-toxic organic solvent and turned into a supersoft fabric with antibacterial properties that feels gentle on the skin. Perfect for underwear!
A key factor in achieving sustainability in underwear is longevity. Ultimately, underwear is not the type of product you want to recycle or buy second hand. And due to how often a pair is worn and washed and worn again, underwear is eventually discarded. To make our underwear more durable, Bits included 8% elastane in our fabric blend.

For too long underwear has felt patronizing: You can’t look sexy if there’s no lace. Granny panties are for your eyes only. Practical underwear can not be exciting. Lingerie can only be modeled by bodies who are unattainable for a majority of the population - Not Anymore!
Bits was founded in 2018 by Mafalda Haugsand, Lara Wagner and Fanny Zintl - three friends who don’t just want lingerie, just good underwear. They bonded over onded over struggling to find underwear that they truly loved, so they created Bits to reflect a new vision of underwear that is flattering for every body.

× 60% TENCEL Lyocell, 32% GOTS organic cotton, 8% elastane
× Machine Wash at 30° Celsius in a protective laundry bag or hand wash with a lingerie laundry detergent

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RECYCLED MATERIALS

One of the most sustainable ways of producing new fashion collections is to make them out of components that would have usually gone to waste. We consider featured products as recycled if the fabrics contain at least 30% pre- or post-consumer recycled materials, with the exception of recycled cotton at 20%.

ORGANIC MATERIALS

The plants that are the origin of the fiber of the textile have been cultivated through organic agriculture. We consider a fabric organic if at least 70% of its fibers come from certified organic farming.

SUSTAINABLE MATERIALS

We consider sustainable materials as fabrics that are neither organic, nor recycled, yet have a minimal impact on the environment. Textile designers and researchers around the world develop an amazingly huge range of new technologies every year to create new (semi-synthetic) fabrics that are sustainable.

VEGAN

Clothing that is made from cruelty-free sources, so no animal products were used in making the garments and components (such as glue, elastics, dye stuff), and no animal was harmed.

CLEAN PRODUCTION

It's not only the raw materials of the fabric that have an impact on our planet but also which chemicals were used in the process, how is the waste water management of the facilities that spin the yarns and weave or knit the fabric. We consider cleanly produced items as those which do not impact the environment and humans in any harmful way.

ETHICAL LABOR

For a product to receive the ethical labor batch, the brand's manufacturer must have their manufacturers must have the highest certifications like Fair Trade, WRAP, The Higg Index, B Corporation and others. While ALL of our products are ethically made, we highlight extraordinarily well certified brands and manufacturers.

MADE TO ORDER

Overproduction, discounting and cheap garments are the major contributors to ever growing landfills. We consider made-to-order production an important criteria for conscious production. Made-to-order means that a brand first receives an order and then starts making it - often in their in house sewing room which minimizes waste and CO2 emissions. 

MADE IN EUROPE

Local production reduces CO2 Emissions and ensures that strict European laws apply to working conditions, chemicals used for dyeing and material safety.

We consider products made in Europe if at least 80% of the material contents are sourced from European countries (this includes Turkey) and all production is done within the European Union.