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× Made from 100% regenerated ocean plastic waste
× Highest possible UV protection (UPF 50+)
× double lined, this bikini bottom stays very well in place
× designed to last you years
× highly durable, lasts 2x longer than usual swimwear fabrics and is chlorine resistant
× flattering cheeky fit

The collections of Lilja the Label are designed in Helsinki and manufactured at a small family-ran factory in Bali. Their collections consist of sustainable fabrics like ECONYL® (which is made from pre- and post-consumer waste such as fishing nets, fabric scraps, carpet flooring and industrial plastic) and REPREVE® (which is made from discarded plastic bottles). Lilja the Label is donating 1€ for each order placed towards saving the Baltic Sea via the John Nurminen Foundation and launched their own trash-picking campaign to spread awareness and take action.

Lilja the label is a sustainable Finnish swimwear brand established in 2016. Their aim is to create high-quality swimwear both ethically and sustainably. They don’t believe in seasonality and make products that are meant to last both time and use: these are pieces you will love for a long time. Today Lilja the Label is a close-knit team of five. ‘Lilja’ is the Finnish word for lily. Once voted one of the most beautiful words in the Finnish language, ‘Lilja’ and ‘Lily’ simultaneously symbolise both a flower and a feminine first name. Therefore the brand name is the perfect ode to the nature and to the person wearing their items.

× Solid colors: 78% ECONYL® regenerated PA, 22% EA
× Prints: 86% REPREVE® recycled PA, 14% EA
× Hand wash with a lingerie laundry detergent

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One of the most sustainable ways of producing new fashion collections is to make them out of components that would have usually gone to waste. We consider featured products as recycled if the fabrics contain at least 30% pre- or post-consumer recycled materials, with the exception of recycled cotton at 20%.


The plants that are the origin of the fiber of the textile have been cultivated through organic agriculture. We consider a fabric organic if at least 70% of its fibers come from certified organic farming.


We consider sustainable materials as fabrics that are neither organic, nor recycled, yet have a minimal impact on the environment. Textile designers and researchers around the world develop an amazingly huge range of new technologies every year to create new (semi-synthetic) fabrics that are sustainable.


Clothing that is made from cruelty-free sources, so no animal products were used in making the garments and components (such as glue, elastics, dye stuff), and no animal was harmed.


It's not only the raw materials of the fabric that have an impact on our planet but also which chemicals were used in the process, how is the waste water management of the facilities that spin the yarns and weave or knit the fabric. We consider cleanly produced items as those which do not impact the environment and humans in any harmful way.


For a product to receive the ethical labor batch, the brand's manufacturer must have their manufacturers must have the highest certifications like Fair Trade, WRAP, The Higg Index, B Corporation and others. While ALL of our products are ethically made, we highlight extraordinarily well certified brands and manufacturers.


Overproduction, discounting and cheap garments are the major contributors to ever growing landfills. We consider made-to-order production an important criteria for conscious production. Made-to-order means that a brand first receives an order and then starts making it - often in their in house sewing room which minimizes waste and CO2 emissions. 


Local production reduces CO2 Emissions and ensures that strict European laws apply to working conditions, chemicals used for dyeing and material safety.

We consider products made in Europe if at least 80% of the material contents are sourced from European countries (this includes Turkey) and all production is done within the European Union.