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  • benefits
  • sustainability
  • the brand
  • materials
  • shipping

× made from 100% regenerated ocean plastic waste
× can be worn high or low on the hip
× highest possible UV protection (UPF 50+)
× adjust the tubes at the sides to have more or less coverage

Fitia's commitment to sustainability is another core value that guides the brand's production techniques. The swimwear is made using recycled fabrics, and the production process is designed to limit waste and reduce the brand's impact on the environment. Fitia also promotes local businesses and supports the Catalan textile industry by working with collaborators and providers based in the area. By doing so, the brand creates an ecosystem that fosters a deep understanding of the production process and encourages a more conscious approach to consumption.
In summary, Fitia is a committed swimwear brand that offers a different fit for fuller busts and aims to bring diversity and inclusivity to the fashion scene. The brand's values of love, sustainability, and local production are reflected in every step of the process, from the choice of materials to the collaboration with local businesses. Fitia seeks to empower women and promote a more conscious and responsible approach to fashion.

Fitia is a swimwear brand based in Barcelona, Spain, which aims to provide supportive and comfortable swimsuits for fuller busts. The brand's name means love in Malagasy, the founder Shanice Rakotonindraina's home country. Inspired by her personal struggles to find swimwear that fit her needs, Shanice founded Fitia to fill the gap in the market and offer swimsuits that provide the necessary coverage and support for all body types. The brand's purpose is to empower women and give them the confidence they need to enjoy water-related activities, especially during the summer season.
In summary, Fitia is a committed swimwear brand that offers a different fit for fuller busts and aims to bring diversity and inclusivity to the fashion scene. The brand's values of love, sustainability, and local production are reflected in every step of the process, from the choice of materials to the collaboration with local businesses. Fitia seeks to empower women and promote a more conscious and responsible approach to fashion.

× Main Fabric: 82% Recycled Polyamide 8% Elastane
× Hand wash with a lingerie laundry detergent

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25.99€ for orders under 150€
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RECYCLED MATERIALS

One of the most sustainable ways of producing new fashion collections is to make them out of components that would have usually gone to waste. We consider featured products as recycled if the fabrics contain at least 30% pre- or post-consumer recycled materials, with the exception of recycled cotton at 20%.

ORGANIC MATERIALS

The plants that are the origin of the fiber of the textile have been cultivated through organic agriculture. We consider a fabric organic if at least 70% of its fibers come from certified organic farming.

SUSTAINABLE MATERIALS

We consider sustainable materials as fabrics that are neither organic, nor recycled, yet have a minimal impact on the environment. Textile designers and researchers around the world develop an amazingly huge range of new technologies every year to create new (semi-synthetic) fabrics that are sustainable.

VEGAN

Clothing that is made from cruelty-free sources, so no animal products were used in making the garments and components (such as glue, elastics, dye stuff), and no animal was harmed.

CLEAN PRODUCTION

It's not only the raw materials of the fabric that have an impact on our planet but also which chemicals were used in the process, how is the waste water management of the facilities that spin the yarns and weave or knit the fabric. We consider cleanly produced items as those which do not impact the environment and humans in any harmful way.

ETHICAL LABOR

For a product to receive the ethical labor batch, the brand's manufacturer must have their manufacturers must have the highest certifications like Fair Trade, WRAP, The Higg Index, B Corporation and others. While ALL of our products are ethically made, we highlight extraordinarily well certified brands and manufacturers.

MADE TO ORDER

Overproduction, discounting and cheap garments are the major contributors to ever growing landfills. We consider made-to-order production an important criteria for conscious production. Made-to-order means that a brand first receives an order and then starts making it - often in their in house sewing room which minimizes waste and CO2 emissions. 

MADE IN EUROPE

Local production reduces CO2 Emissions and ensures that strict European laws apply to working conditions, chemicals used for dyeing and material safety.

We consider products made in Europe if at least 80% of the material contents are sourced from European countries (this includes Turkey) and all production is done within the European Union.