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Marion, the founder of Icone Lingerie was working in the music industry in New York before she decided to launch her own label in 2014 and returned to her hometown Paris. Born into a family of corset makers, lingerie became an almost obvious choice. All pieces are designed to bring out the icon that is in every woman, be it Brigitte Bardot, Farah Fawcett, Kate Moss or your mum! As Marion puts it: “More than celebrity, more than glory, being an icon is first and foremost an aura”. Through her unique Parisian approach, Icone Lingerie became a real intimate manifesto for daring women in search of elegance and effortlessness.

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