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RECYCLED MATERIALS
One of the most sustainable ways of producing new fashion collections is to make them out of components that would have usually gone to waste. We consider featured products as recycled if the fabrics contain at least 30% pre- or post-consumer recycled materials, with the exception of recycled cotton at 20%.

ORGANIC MATERIALS
The plants that are the origin of the fiber of the textile have been cultivated through organic agriculture. We consider a fabric organic if at least 70% of its fibers come from certified organic farming.

SUSTAINABLE MATERIALS
We consider sustainable materials as fabrics that are neither organic, nor recycled, yet have a minimal impact on the environment. Textile designers and researchers around the world develop an amazingly huge range of new technologies every year to create new (semi-synthetic) fabrics that are sustainable.

VEGAN
Clothing that is made from cruelty-free sources, so no animal products were used in making the garments and components (such as glue, elastics, dye stuff), and no animal was harmed.

CLEAN PRODUCTION
It's not only the raw materials of the fabric that have an impact on our planet but also which chemicals were used in the process, how is the waste water management of the facilities that spin the yarns and weave or knit the fabric. We consider cleanly produced items as those which do not impact the environment and humans in any harmful way.

ETHICAL LABOR
For a product to receive the ethical labor batch, the brand's manufacturer must have their manufacturers must have the highest certifications like Fair Trade, WRAP, The Higg Index, B Corporation and others. While ALL of our products are ethically made, we highlight extraordinarily well certified brands and manufacturers.

MADE TO ORDER
Overproduction, discounting and cheap garments are the major contributors to ever growing landfills. We consider made-to-order production an important criteria for conscious production. Made-to-order means that a brand first receives an order and then starts making it - often in their in house sewing room which minimizes waste and CO2 emissions.

MADE IN EUROPE
Local production reduces CO2 Emissions and ensures that strict European laws apply to working conditions, chemicals used for dyeing and material safety.
We consider products made in Europe if at least 80% of the material contents are sourced from European countries (this includes Turkey) and all production is done within the European Union.