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Fitia is a swimwear brand based in Barcelona, Spain, which aims to provide supportive and comfortable swimsuits for fuller busts. The brand's name means love in Malagasy, the founder Shanice Rakotonindraina's home country. Inspired by her personal struggles to find swimwear that fit her needs, Shanice founded Fitia to fill the gap in the market and offer swimsuits that provide the necessary coverage and support for all body types. 
The swimwear is made using recycled fabrics, and the production process is designed to limit waste and reduce the brand's impact on the environment. Fitia also promotes local businesses and supports the Catalan textile industry by working with collaborators and providers based in the area.


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