For too long underwear has felt patronizing:
"You can’t look sexy if there’s no lace."
"Practical underwear can not be exciting."
"Lingerie can only be modeled by bodies who are unattainable for a majority of the population "
-Not Anymore!
Bits produces in Portugal, known for a long standing textile industry with a focus on sustainable and high quality production. 
They developed DreamKnit (the a special way the jersey of the underwear is knitted) over the period of two years and landed on a custom blend that features sustainable TENCEL® Lyocell and GOTS certified organic cotton - creating a supersoft fabric with the ultimate cotton feel.


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