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  • sustainability
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× your perfect comfy style for everyday
× the fine trimmings are virtually invisible under clothes
× no constricting elastics that cut into your bum
× cut from sustainable jersey and lace
× comes without hangtags to save paper

Good things come to those who wait. This could not be more true for this newly launched highly sustainable lingerie brand Semi Romantic. The founders Donna and Alexa conducted years of research to find the perfect materials and manufacturers for their designs. 
The laces are manufactured in Italy by Iluna - who is the first textile mill in Europe to produce Oeko Tex certified lace containing recycled Q-NOVA and Roica Eco-Smart yarns. The Tencel Lenzing jersey comes from Austria. This fabric is not only highly sustainable and made from wood pulp but it also provides thermal regulation, moisture control, and minimizes bacteria!
Semi Romantic's pieces are assembled by a factory called Tintex in Portugal, which is sustainable through and through. They not only have highly innovative technology in place, like top-notch sewing machines, but they also use water efficiently and run their systems on solar energy. With their year-long expertise, Tintex was able to develop the most sustainable and best-fitting products in collaboration with Semi Romantic.

Semi Romantic is built upon the year-long friendship that the founders Donna and Alexa share. Having met in Milan during their fashion design studies, they bonded over a love of beautiful things. While working for renowned international fashion brands, Donna and Alexa had a desire to create something together as friends. Not just another beautiful fashion house, but a brand that can make an impact. 
Out of this conversation, Semi Romantic was born. Launched in June 2020, the brand's designs not only stand out through their holistically sustainable approach but convey a feeling of timelessness, femininity, and luxury at a perfect place in between daily comfort and youthful romance.

× Jersey: 67% Tencel 33% Cotton 
× Lace: 68% Recycled Polyester 32% Elastan
× Machine wash 30 degrees. Do not bleach. Do not tumble dry

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One of the most sustainable ways of producing new fashion collections is to make them out of components that would have usually gone to waste. We consider featured products as recycled if the fabrics contain at least 30% pre- or post-consumer recycled materials, with the exception of recycled cotton at 20%.


The plants that are the origin of the fiber of the textile have been cultivated through organic agriculture. We consider a fabric organic if at least 70% of its fibers come from certified organic farming.


We consider sustainable materials as fabrics that are neither organic, nor recycled, yet have a minimal impact on the environment. Textile designers and researchers around the world develop an amazingly huge range of new technologies every year to create new (semi-synthetic) fabrics that are sustainable.


Clothing that is made from cruelty-free sources, so no animal products were used in making the garments and components (such as glue, elastics, dye stuff), and no animal was harmed.


It's not only the raw materials of the fabric that have an impact on our planet but also which chemicals were used in the process, how is the waste water management of the facilities that spin the yarns and weave or knit the fabric. We consider cleanly produced items as those which do not impact the environment and humans in any harmful way.


For a product to receive the ethical labor batch, the brand's manufacturer must have their manufacturers must have the highest certifications like Fair Trade, WRAP, The Higg Index, B Corporation and others. While ALL of our products are ethically made, we highlight extraordinarily well certified brands and manufacturers.


Overproduction, discounting and cheap garments are the major contributors to ever growing landfills. We consider made-to-order production an important criteria for conscious production. Made-to-order means that a brand first receives an order and then starts making it - often in their in house sewing room which minimizes waste and CO2 emissions. 


Local production reduces CO2 Emissions and ensures that strict European laws apply to working conditions, chemicals used for dyeing and material safety.

We consider products made in Europe if at least 80% of the material contents are sourced from European countries (this includes Turkey) and all production is done within the European Union.