Else Lingerie was launched in Istanbul in 2008 by Ela Onur who grew up among artisans and designers of her family's lingerie business. Else's team are experts in bra fitting and sizing, their designs are known to be beautiful, comfortable and supportive for every size. The unique signature laces as well as the modern vision of femininity made Else Lingerie a brand treasured by women across the globe and became an influencer's favorite.